open_resource mag
Sharing thoughts & solutions for the resource revolution
the issue
In 2015, SUEZ made the bold choice to unite its 40 local brands throughout 70 countries into one: SUEZ.
The brand developed a new and inspirational vision around the necessity to engage in the “resource revolution”: that is engaging in the new circular economy of resources, through recycling, resources protection, sustainable technologies…
How to communicate and share this new vision with SUEZ’s key stakeholders, clients, experts, employees, local officials, NGO’s, students, innovators and all the people interested in managing natural resources in a radically new way?
bearideas' solution
bearideas helped SUEZ rethink its corporate magazine around a simple idea: create a magazine where thinkers and makers can share their knowledge, ideas, and innovations to make the “resource revolution” happen.
Instead of talking about itself, SUEZ chose to dedicate each magazine edition to one major issue in terms of environmental challenges.
In each magazine, experts, start-ups, artists, professionals are showcased, enabling them to share their thoughts and solutions with the magazine’s readers.
Climate change, smart cities and ocean protection have been the main themes of the first three issues of the magazine.
key results
open_resource magazine was first launched during the COP21 in Paris: A turning point where nations came together to fight climate change. Since then, a new issue of open_resource magazine is published twice a year. Magazine’s themes are chosen to meet opinion public agenda, thus allowing SUEZ to attract attention and audience.
30,000 copies of each issue are printed and distributed worldwide, from China to the US, from Chile to England.
The bilingual open_resource magazine was silver-awarded the Grand Prix STRATÉGIES in 2016 in the Editorial Content category.
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