stabilo
Point 88 #getthepoint
the issue
How to be in line with the target’s media consumption ?
How to strengthen leverage of influence and commitment to generate brand preference ?
How to optimize conversion levers by communicating during the strategic back-to-school period ?
bearideas' solution
A digital and TV advertising film that combines the production and staging of young people in a very rhythmic and pop video.
An audio campaign on Spotify to get closer to a streaming audience.
More than 40 original posts on Stabilo France social networks (Facebook, Instagram, Snapchat) representing 5 months of publications, combining chestnut, humour and 3D design.
An Instagram system with 8 micro-influencers behind 23 original creations to encourage community involvement and invite them to take ownership of the product.
key results
TV and digital :
124 million contacts.
6 million audiences on mothers and 3 million on young people in TV.
In social media :
More than one million people reached by the device influence and a commitment rate of 15.8% on their accounts.
More than 6 million people reached by proprietary content.
A commitment rate of 9.7% for the entire social media campaign.
