the brand vision book
Inspiring a world of solutions
the issue
SUEZ’s signature is “ready for the resource revolution”. That is to move away from a linear management of natural resources into a circular and sustainable one, in which all resources are recycled and re-used to protect them.
SUEZ wanted to share its vision with its stakeholders and help them engage themselves in the “resource revolution”. How to explain the wide scope of actions, the variety of innovations, the feasibility of this transformation?
The digital revolution was partially built on open source – a mind-set as much as a tool – and we think that the resource revolution will be based on the same philosophy.
bearideas' solution
bearideas conceived and designed a book called “open_resource”, featuring 23 practical solutions to address the challenges of the resource revolution.
Scientific, social, digital innovations are explained and illustrated to empower each and everyone to be an active participant in this revolution.
Inspired by the Encyclopedia, it is a clear statement that SUEZ embraces the open source philosophy to share solutions and technologies with its ecosystem to drive environmental changes.
Desalination by reverse osmosis, biogas recovery from wastewater and artificial intelligence in waste recycling are only a few of the solutions highlighted in this guide.
key results
With 2,500 copies printed in both French and English, the vision book was distributed to key clients, experts and opinion leaders in three major markets: France, China and the United States. It was the first step towards a more global content program called open_resource within SUEZ, to help share and spread its vision.
It was awarded a TOP/COM Silver Price in the Editorial content category.
